

Practical Supply Chains is the advisory practice of Ray Squires. This is not a consulting agency or a firm. It is a direct channel to hands-on, end-to-end expertise. After a 43-year career spanning manufacturing, global planning, and logistics, I established this practice to help organizations cut through corporate complexity.
My focus is simple: balancing innovation with what works.
Every forecast has error, but not all error is avoidable. Using a simple pair of dice, we can calculate that the absolute best forecast model will still yield a 35% error rate due to pure, random noise. Watch this video to discover how to use your demand's inherent variability as a benchmark to grade your forecasting process—and learn why the biggest lever for improvement sits with business leaders, not the models.
In supply chains, we often get trapped looking at individual parts—the data, the software, the specific metrics. Watch this brief breakdown of why true optimization requires stepping back to see the entire system.
When business realities shift, the very reason a process was created can vanish entirely. This video breaks down how looking at the "containing system" allows leaders to step back, define the true necessity of a process flow, and free up their teams from exhausting, ground-level busywork.
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